Wednesday 1 January 2014

TRAILER ANALYSIS THE CONJURING

THE CONJURING

 

The Conjuring is a modern supernatural horror, which includes elements of haunting and possession. Both features that have become increasingly popular with the audience. It is a modern day horror which means it appeals to the audience of today, in addition to addressing their fears. The trailer begins in a dark setting, which is later revealed to be a cellar.








A Cellar connotes danger, confined space and worries which are all factors that appear throughout the trailer. The character of Ed begins the trailer while speaking into a camera, with a frequency machine to pick up any ghosts/ paranormal activity that may be going on in the cellar. It is clear from this moment on that this specific horror is predated to 1971, this all adds to setting the scene which is further reinforced once the audience are shown the stock location.


The home made video that is being played at the beginning of the trailer flickers, which once again proves to the audience the time of which the horror is set, as well as displaying to the audience what Ed and Loraine’s occupation is, slowing revealing the narrative of this trailer. The colours continue to be dark sustaining the dreary tone. At the end of this cellar scene, a piano begins to play, showing the audience that these ghost hunters know that they are doing, leading the audience to put their trust in them. An evil childish laugh is then placed into the scene, making the audience feel confused and slightly worried as it sounds devious. Keeping up with one of the horror conventions which is to have eerie non diegetic sound.


This scene then fades into a white screen with a purple scribble on it, to indicate to the audience that not only were they watching part of a home video, but so were the audience who have just been shown on the trailer to.  

 




A point of view shot with a shallow focus is then shown immediately after, where a small sign that reads ‘seekers of the supernatural’ this reinforces to the audience just who Ed and Loraine are, as well as telling the audience who these listeners within the trailer are and why they have come to watch them. Again giving them further insight into the film. The colours here again are dark and dull, reinforcing the mood of the horror. Available lighting is used at this point in the trailer as it is necessary for the audience to see completely who these ‘ghost hunters’ are, for them to then put their trust into them for the rest of the film. Once this scene has passed a soft guitar begins to play, lightening the mood slightly as it is accompanied by a selection of images that are following the camera snap noise that is in sync with the guitar playing.
The softness of this song being played is then contradicted by the text that is shown on screen: ‘there is one so disturbing, they kept it locked away’, following this are photo’s some of them display the conventions of horrors.




 Just within their two second glimpse of displaying the horrific imagery that is a mutilated child left in what can only be assumed as the wild, and also an isolated setting that can only connote one thing to a horror audience that is danger. Once this montage is over a fade into a medium shot is used to show a scene where a member of the community confronts Ed about her what has been going on in her life. This however has not been done with dialogue yet the mise-en- scene.



Her facial expression of pure fear, sadness and hope is merged into one look that give the audience the part of the narrative that explains what this trailer will be about. A medium shot of a clock is then displayed to the audience, which is accompanied by a ticking clock making every action on screen after this shot a lot more dramatic. This is another example of conventions within horror films which is intensifying the diegetic sound, which occurs again when a high angle shot of the isolated stock location’s stairs is shown with photographs breaking on the stairs. Further along in the trailer a complete montage is displayed which is accompanied by a collection of smashes and bangs that intensify the sound in addition to the action that is presented. These include many fast paced shots that include the most gripping scenes such as a demonic creature on top of a wardrobe jumping down and scaring the children.








The shots feature very limited lighting if any, most of the lighting is ambient implying that not only what appears on screen is dark but so is the tone of the movie. A doll also features within this trailer towards the end, which once again takes another convention which is transforming innocent objects into objects of evil or terror, which is shown through this prop.







The mise on scene for each scene is done perfectly for the setting, for example there are no misplaced rubbish bags everything is placed where it should be. At the ending of this trailer with the bedroom scene, the beds are all done to indicate that the family that this is happening to are just a normal one, yet this evil force still came about them. There are some voice over’s added into the trailer, in order to collaborate with what is being shown on screen. Overall this horror trailer is extremely effective, and like many other supernatural horror films follows the conventions, and uses them to their advantage and along their way to thrill the audience it is ensured that the trailer itself is effective, gripping and professional.

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