Original Brief

We have been set a task /challenge of creating a promotional campaign to publicize a new film. The promotional package must include three pieces of media, these being a promotional trailer, a film poster and magazine front cover. To maintain professionalism and effectiveness all three pieces must share a symbiotic link, sharing a common feel and look. ( much like the Insidious promotional package through the use of colour and font).

The promotional package will advertise a film within the horror genre. We have chosen this genre for a number of key reasons. Firstly, it is a leading genre within the film industry and we find it interesting as there are many different elements to this popular genre. Secondly there is a major effect that horror films have on their audiences, one huge effect is sticking in the target audience’s minds and we would like to achieve this through this experience. We will appeal to our audience by producing three pieces that follow and stick by the conventions of the horror genre including their respective form however we will add our own touch of originality. A thorough analysis of existing media texts will allow us to become familiar with all of the conventions that repeatedly appear, this will potentially enable us to make our pieces grow and change with the on going knowledge we shall gain with this genre. We are looking forward to working together on this project to produce an unforgettable, professional and effective promotional package. The following individuals will be working in our group: Shani, Priscilla, and I Karisma.