FILMING SCHEDULE

FILM POSTER TAKE 2

As a group we have decided to change our idea, as we feel that we have innovated a better idea.
Our idea now is a medium shot of Jamal, showing a blank expression. Genner will appear in his eyes, connoting that even if he doesn't want her she will be with him. It also signifies the mental disturbance that she has had on him due to the possession. In addition to these factors a symbiotic link is created as the same character and shot appears in both the film poster and magazine front cover. Making our audience aware of our movie, and intriguing them further.

INITIAL IDEAS FOR FILM POSTER/MAGAZINE FRONT COVER

FILM POSTER

- Genner in the bridge setting shadowed out, with profile lighting to show her as half ghost, looking down at the photo.
- Medium close up of Jamal, with Genner in the background just staring at him.
-Close up of Jamal with Genner his eyes, with evil expression with head down.

WE HAVE CHOSEN THE MEDIUM CLOSE UP WITH HALF OF JAMAL'S FACE AND GENNER IN THE BACKGROUND STARING AT HIM, AS WE FEEL THIS DESCRIBES THE TRUE NATURE OF THE NARRATIVE.


MAGAZINE FRONT COVER

- Medium close up of Jamal's face all black eyes showing he is possessing with under-lighting. This is out main idea, as we feel this image conveys our basic narrative without giving too much away. It also provides the perfect interpretation for the readers to acknowledge.

CALL-SHEETS

HISTORY AND BACKGROUND OF SUPERNATURAL HORRORS

BACKGROUND AND HISTORY OF SUPERNATURAL

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LOCATION IDEAS

MOCK UPS

POSTER 1:

SHOT: Over the shoulder
COSTUME: White t shirt on the protagonist, and black top and trousers on the antagonist.
MISE EN SCENE: The setting would be near the bridge, so several tree's would be in the shot.
HAIR/ MAKE UP: Make up on the Protagonist would be a contoured look in order to highlight and define particular elements on his face. The antagonist's hair would be down curly, with thick eyeliner on in order to confirm the evil thoughts of the audience would have assumed about the character.
TITLE: The title would be placed on the top of the poster in a poster bold fond, for the audience to acknowledge straight away with the strap further down the page.



POSTER 2:

SHOT: A medium shot of antagonist

COSTUME: White t shirt in order to symbolize the purity the character has.

MISE EN SCENE: The background would be dark which is to connote the protagonist who will be within the eyes of the antagonist to show he has no escape. 

HAIR/ MAKE UP: Once again a contoured face, with dark eyes due to eyeliner to capture his possession perfectly.

TITLE: Poster bold film name is placed at the bottom of this poster for the audience to become intrigued with the image first. The strap is then placed underneath for the final piece of persuasion.  

MAGAZINE FRONT COVER:

SHOT: A medium shot

COSTUME: Black t shirt

MISE EN SCENE: A white background to prove that there is still some purity within the possessed protagonist.

HAIR/ MAKE UP: Once again, a contoured face, with the possessed eyes from eye liner. 

TITLE: The title is once again placed at the bottom of the page, as sell lines are placed around the edges. 

STORYBOARDS FOR TRAILER

FILM POSTER

MAGAZINE FRONT COVER

TRAILER

POST PRODUCTION QUESTIONNAIRE

EVALUATION

This is an evalutation which acknowledges my flaws and highlights my strentghs throughout my year 13 promotional package which consisted of a horror magazine front cover, poster and film trailer.

I evaluated myself through the following questions:

 

EVALUATION 2

In what ways does your media product use develop or challenge forms and codes and conventions of real media products?

EVALUATION 3

What have you learned from your audience feedback?

Our target audience are both male and female from the age of 16-35. Both are educated and enjoy the idea of further education, they have an extreme desire for horror films and find the adrenaline rush fulfilling. Not only does our promotional package appeal and apply to the needs of our target audience but fulfils them.

In order to gain research from our target audience we had to conduct post production research, this would tell us how well we had accomplished our goal to fright the audience. This research was targeted at the lower ages of our target audiences as we uploaded our pieces to social networking sites such as Facebook and Twitter, in order to receive feedback in a convenient way. By carrying out our research in a public -way it made receiving feedback easy, as the social networking sites that our promotional package are displayed on would play a part in the daily routine of the lives of our target audience. Furthermore we also filmed a selected group of our target audience to voice their opinions on our trailer, the benefit of filming this feedback allowed some answers to be much more genuine and in depth. This selected group involved sixth formers which correlates directly with our trailer, due to the same aged characters staring within the trailer.   

 

 

 

By carrying out this research we were able to find out what parts in the trailer proved to be frightening, and whether or not they would go to watch this film from the trailer. We also questioned the effectiveness of our magazine front cover in addition to the film poster in order to understand the most persuasive parts of these pieces. By uploading these pieces on social networking sites it allowed our target audience to voice their opinions freely without feeling they needed to create a bias answer.  We found out that our magazine front cover and film poster are extremely successful in promoting a supernatural horror, due to the iconography. Our target audience also acknowledged the same character being used within both pieces which is our main symbiotic link. We were praised for our editing on the magazine front cover, as our protagonist fulfilled the gloominess, overpowered and distressed character which we wanted to portray. Another element which was praised by our target audience was the stab which concludes our trailer. A member of our audience labelled the ending as ‘shocking’, which reinforces the emotions which we wanted our target audience to feel. Furthermore by generating a video from our audience feedback, we were able to understand the scenes within our trailer which most appealed to the target audience. By a  member of our audience describing the stab at the end  as 'shocking', implies that there is a fright for the audience to look forward to as well as intriguing them to wonder why this has happened. This proves to us as a group, that we have been successful in creating our stab, as the correct feelings apply to our audience when viewing the stab. As well as this one of our target audience members announced that our trailer includes 'elements which make you wonder what happens next', this is the aim of our trailer, we wished to create a trailer where the audience were kept guessing with the underlying frights which would cause the target audience to feel as if they need to go and watch the movie in order to keep piece of mind. By conducting this research we as a group we now have the understanding that our target audience believe our trailer is effective, due to them generating the emotions which were intended by us in the production stages.
  

In addition to this  a member of our audience voiced that our poster has an effective strap line:
 ‘ based on a true story’ as it intrigues the audience. We also received constructive criticism from our target audience, which included our typography choices, with this information in mind we as a group can take a lead decision as to whether or a change in typography would suit our promotional package best. It can also benefit the promotional package by strengthening the symbiotic link. Through these constructive criticism, we are able to adjust our creativity to appeal to our target audience much more directly.

 

By generating audience feedback it has allowed us as a group to gain first hand information from our direct target audience. This is extremely valuable as we are able to understand whether or not our promotional package appeals to our audience, and therefore if we have fulfilled our aims. Such as Daniel Rudge suggesting we should  'blend' the colours more on our poster. By this being addressed we now as a group understand that by altering the poster to make the colours blend better within the harsh tone it will result in a much more sophisticated poster. We had learnt from one member of our target audience that our trailer itself does not ‘make sense’ , which we then analysed ourselves and found it to be true. We now understand that if we change our straps within the trailer there can be a sense of journey throughout, allowing our target audience to fully understand what has occurred within the trailer along with the element of surprise still applying. By having this feedback from a member of our target audience it has immediately helped us as a group to alter and create an effective final piece, due to the narrative being understood. Without this feedback our trailer would have not succeeded. In addition to this we were also given ideas on how to adapt our pieces in order to make them much more professional, by smoothening the edges of our poster, this would result in our final poster forming a much more sophisticated look. After taking into consideration these points the perception of our own pieces have altered, as we are now able to see the slight flaws in the promotional package. Nevertheless we are also praised for our work, after one member of our audience addresses our work as 'amazing' indicating that the promotional package does in fact appeal to the audience. This has worked to our advantage as we now can adapt our package to our liking and our audience's liking which will allow it to become more effective.

 

                                                                                                              

 

 

EVALUATION 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Initially I assumed that the media technologies we would use for our promotional package would include Adobe Photoshop and Premier Pro as the main programmes that the production would take place on. In addition to these there would be the use of YouTube in order to gain experience from other trailers whilst constructing our own, as well as the use of Google images to provide us with the relevant images of film posters and magazine front covers.

Throughout all three construction, research and planning and evaluation stages it was vital that we used media technologies in order to show off our creative and technological skills that allowed us to develop a sophisticated promotional package. The first stage of technology began with research and planning, with the internet guiding us with the help and skills we needed. For example on YouTube we watched trailers such as The Devil Inside in order for us to gain the inspiration for our own trailer. There were several benefits of using YouTube, as it played an integral role across every stage of our development. This would be where we would turn for inspiration when constructing all blog posts in addition to the promotional package. For example, whilst carrying out our trailer overviews it was a necessity that we watched a handful of horror trailers in order to review the key codes and conventions, whilst analysing our inspirations from each trailer. Without the help of YouTube it would have been made watching trailer much more complicated as a downloading process may have had to be carried out. Furthermore YouTube is accessible from many different media devices; there are apps which allow you to go onto the site via your mobile phone and tablets, allowing me to gain more evidence for the completion of our trailer overviews within minutes.

In addition to this, we had to find specific magazine front covers through the online web, allowing us to add to the knowledge we have on the horror genre. This remained apparent all throughout the research and planning stage, as we kept checking back on our evaluated posters and front covers to make sure our points were relevant. However when searching for horror magazine front cover on Google, real magazines would not always come up, as past students work was also found on the search engine. The easiest magazine front covers that came up were general film magazines such as Total Film and Empire, which only featured special editions as a horror issue. Fangoria remained the hardest magazine front cover due to it being a niche market, this is prominently due to the magazine being solely for a horror audience, therefore many of the images may be of an explicit content for innocent people who search the internet or even children. The website for Fangoria offers a lot of detailed information such as features and interviews as well as interviews in the form of videos for the audience to get all different multimedia aspects. However there is no reference to previous magazine covers making it harder for me to get hold of. Eventually I was able to get hold of some front covers such as the insidious one, this was found after searching through past students media studies blogs.

Cameras were also used before the construction stage, forcing us to adapt to the effects that a camera withholds. We also took practise shots, as well as carrying out a reconnaissance, where we had to start shooting for practise. With these shots a camera was not used, instead a mobile phone which proved to be of a lesser quality than our real shots. Once shooting these practise shots it was from here we realised in order to gain a sophisticated appeal a camera would be the best option. The camera what we used was not one of a professional standard, meaning we had to improvise with specific shots however it also allowed us to film, although there were a few elements on the Nikon such as back lighting could be a feature when recording. There were many mistakes which we realised we had made after shooting, for example our opening shot is of the common room in order to establish to our audience the age of the characters who feature. We carried out this pan freehand, which obviously would lead to the shot becoming shaky and unprofessional a problem which we never even thought about until we played it back. We were then aware that perhaps a tripod would be the best solution, through using this tool it enabled us to create a much more sophisticated sequence, whilst still having the same shot. If I had the chance to return to the camera and change some shots I would defiantly opt to change many of the medium shots of the antagonist to low angle shots. This would create a better representation as the irony of this character being seen as an overlord when really she is the most vulnerable causing controversy in the audience’s point of view.

 

Media technologies such as Photoshop helped us in the post production stages with the ancillary tasks. My skills in year 12 were extremely basic, although they were developing. I feel that through my ancillary tasks in year 13 I have grown custom to the production stages on Photoshop, whilst mastering the tools such as the stamp tool, allowing me to professionalise our film poster. In addition to this I had found new ways in order to create effects such as the colours balance.

The magic wand tool is extremely basic but however requires a lot of patients and depth, if you’re not precise of careful the background and parts of the image. This proved to be difficult when constructing my magazine double page spread in year 12, due to the different positions my artist was in, but I have made a huge improvement with this for our year 13 pieces, by editing out the background from our poster. 

The Clone tool is part of the reason why our possessed eyed have been so effective, it is sometimes hard to create the same effect twice or as well do it as well as the previous one, therefore by creating a possessed eye on one of our antagonist’s eye, and slightly doing the same on the other I was then able to clone what I had done on the perfected eye and just copy it onto the other will not problems. Although adobe Photoshop can be difficult at times, mastering how to get control of the layers as well as learning new aspects such as how to create possessive eyes, a new tactic I have now mastered also. This was a feature I would not have even thought about learning but now that I have, it proves just how creative one programme lets you be, thus proving just how much I enjoyed the process in addition to pushing our ancillary task to the best possible standard. Cameras were used to film our trailer which helped us develop our skills. From our previous experience with the cameras in research and planning, we were able to film our trailer with the knowledge we previously gained. The camera quite literally allowed us to construct our trailer, in order for us to then use Premiere Pro in order to put together our trailer, whilst adding transitions such as cuts, fade to blacks and various other types of edits.

Premiere pro is a programme which I was not aware of until year 13, instantly I had worry that I would not know what to do or how to construct a trailer in a sophisticated manner in which we hoped for. These feelings were shortly abandoned as we had the opportunity to take a class which would make us more familiar with the programme whilst teaching us the basics. After taking this class I still have my reservations about the programme, however felt that I knew the minimum to get through the production stage. My knowledge now included how to import clips, shorten them and how to add edits to the sequence. This was slowly followed by adding audio to the sequence in order to dramatise the action that is taking place in the clip. After becoming familiar with the programme I took it upon myself to try out different elements as I felt this would give me the best idea of what edits I could make to scenes. This is when I became confident with the programme, through watching YouTube videos I was able to educate myself into darkening specific scenes, with the help of the RGB curves I was able to alter the extent of colour that would feature in each scene. Furthermore once confident with the programme I had the opportunity to experiment with the sounds that occurred, by overwriting some of the sounds an echo was applied to the sequence, creating a better effect for the audience. 

Premiere pro pushed the creativity out of me due having no choice but to experiment with the tools they supply. Not only were media technologies used to make our trailer, but also within. For example it is not shown completely in our trailer but touched upon; a mobile phone was used in order to record the suicide that had been filmed which is stated in our narrative.There is a sequence of one character throwing a mobile phone, which adds to the setting of the scene, because how unrealistic would our trailer be if not one teenager was shown with their phone. This sequence is followed by a cut to emphasize that a change in time has occurred. The uses of fades within our trailers are to portray that little time has been exchanged within shots. Adding to the realism of our sophisticated trailer, this was created thanks to the different technologies used.

There are some inspirational elements within the trailers that I had studied, for example, the use of lighting within the Insidious trailer provides a thrilling suspense for the audience. The adrenaline that each member of the audience contains will be the reason for them going to watch the full film. This has inspired us due to the fright we felt once watching this scene, therefore if we incorporated a similar effect into our trailer hopefully our target audience can share the same emotions working in our favour to persuade the audience in watching the film.

We as a group were inspired by the opening sequence within The Devil Inside, this displays a phone call made to the police by the killer Maria. The effect of using the phone call made the audience feel like they were part of this scene as they were there when the phone call had taken place which is what made this scene so successful in our eyes. We then decided to try and apply the same concept to the beginning of our trailer in order to achieve the same feel for our audience. We created this by downloading a specific font which we felt would display the correct typography that could relate to words being said. Adding the text to a black background and placing transitions on the scene is how the effectiveness was conveyed.

Conclusively media technologies were used when constructing my post production evaluation, through the uploading on blogger. Forcing me to keep the creativity flowing through the evaluation. Feedback was also received on the internet through social networking sites such as twitter.